Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
This is a certificate course that has been designed to give practical solutions and hands on experience of real life problems of digital marketing. The course will consist of the following main topics:
•Search Engine Optimization
• Social Media Marketing
• Search Engine Marketing
• Google Adsense & Google Analytics
• PPC & CPC Budgeting
